Be A Social Entrepreneur GOOD EGGS: A Grocer on a Mission » Be A Social Entrepreneur
Want fresh, local-grown, organic food delivered straight to your door? It’s no longer a pipe-dream, and Good Eggs is the one to make it happen. The company, based in California, works to implement a socially conscious business model while providing farmer’s market quality food in the form of an online grocery store. How do they achieve all of this? With one really good mission: to grow and sustain local food systems worldwide. Good Eggs believes that their mission is so important, in fact, that they value it over their profits; the profits are considered a “byproduct” and an “enabler” of their mission. This mission, while quite simplistic, is actually pretty complex.
According to their website, a “local food system” is a one that supports and sustains local food growers and producers- everything involved with the process of providing fresh food from the gardeners to the butchers to the bakers. The product is a natural and healthier food source for
consumers. But their mission extends far beyond this. By growing and sustaining these systems, they are helping to financially support these food producers as well as create new jobs in the agricultural industry. In addition, they promote sustainability and environmental awareness, which means they don’t use chemicals or unnecessary waste; by cutting down on the byproducts of the food industry, they are promoting a healthier planet as well as healthier consumers. Good Eggs also requires that the businesses they work with employ fair labor practices. And finally, the food that you buy is traceable back to the original source, which also helps to promote awareness and pride in the products being sold and being purchased.
An online grocery store isn’t exactly what you might think of when you think of a social entrepreneur. But when you add up everything about Good Eggs, it’s clear that they do everything that defines what a social entrepreneur is. Isn’t it about time you put some Good Eggs into your basket?