The successful marketer constructs multifaceted campaigns to reach segmented groups of consumers.  If the marketer were to become identified with a single strategy and expect all people to respond to that, the results would be mixed at best.   

Presence of aperiodic cycles in the stock market.  These are cycles that occur, not in chronological time, but in event time. Imagine market cycles that can occur over periods from minutes to hours to days to months, depending on the unfolding of critical events.  A successful trader of such cycles would be neither a daytrader, nor an investor. As Bruce Lee’s insight suggests, that successful trader would be all of them–and none of them.  It is not a small challenge when the market’s flexibility exceeds our own!

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